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La Venta De Ropa Online Crece, Pero Todavía Representa Sólo Un 2,4% Del Mercado Textil En España

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Esta semana, con motivo de la inauguración de la tienda online de Springfield se daban a conocer los datos de una encuesta, publicada la noticia por el diario online El Economista en que se afirma que el comercio electrónico de ropa en España está ya en los 191 millones de euros, lo que representa un crecimiento del 6,5% en 2009 con respecto al año anterior. Cifra nada desdeñable teniendo en cuenta la penosa situación económica por la que atraviesa nuestro país.

Pues bien, analizando otras fuentes, cómo el instituto nacional de estadística (artículo publicado en el blog ModaEs) descubrimos que la industria textil en España mueve más de 7.000 millones de euros, dejando al comercio electrónico, tal como reza el titular de esta entrada con una cuota de mercado de sólo el 2,4%

Pero ¿Esto es una buena o mala noticia para el sector online?

Cómo todo, creo que tiene su yin y su yan… Pero a mi me parece que estas cifras representan una extraordinaria oportunidad para las empresas de moda españolas para realizar una apuesta por abrir en la red internet un canal de ventas.

Lo justifica además que el 55% de los españoles ya ha comprado alguna vez por internet, también según la información publicada en el diario El Economista, y lo hace preferentemente desde el hogar y la mitad de ellos por la noche. Y aunque el precio es el mayor motivador de compra online, no nos debe asustar, puesto que este es uno de los mayores motivadores de compra de ropa en el mercado fuera de línea.

Siguiendo con el análisis, el mercado en línea representa una oportunidad, pues mientras que el volumen de mercado global de la moda en España se retrajo en 2009 un 18,4%, las ventas online crecieron un 6,5% en el mismo periodo, lo que sin duda es positivo para el comercio electrónico.

Ahora yo me pregunto si la falta de oferta online o la poca seriedad con la que muchas empresas en internet se

under: comercio electrónico
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rcerrada
July 16th, 2010 @  

La Venta De Ropa Online Crece, Pero Todavía Representa Sólo Un 2,4% Del Mercado Textil En España http://www.robertocerrada.com/2010/la-ve...

rcerrada
July 17th, 2010 @  

RT @rcerrada La Venta De Ropa Online Crece, Pero Todavía Representa Sólo Un 2,4% Del Mercado Texti.. http://www.robertocerrada.com/2010/la-ve...

WillyMacedo
July 17th, 2010 @  

RT @rcerrada: RT @rcerrada La Venta De Ropa Online Crece, Pero Todavía Representa Sólo Un 2,4% Del Mercado Texti.. http://www.robertocerrada.com/2010/la-ve...

rcerrada
July 19th, 2010 @  

RT @rcerrada La Venta De Ropa Online Crece, Pero Todavía Representa Sólo Un 2,4% Del Mercado Texti.. http://www.robertocerrada.com/2010/la-ve...

dacktari
July 19th, 2010 @  

RT @rcerrada: RT @rcerrada La Venta De Ropa Online Crece, Pero Todavía Representa Sólo Un 2,4% Del Mercado Texti.. http://www.robertocerrada.com/2010/la-ve...

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